Branding, Motion, Print, Web
Sprig is a subscription box company that teaches consumers how to plant, grow, nurture, harvest, and use herbs. This project focused on creating the brand identity for Sprig. The final result is a mark that evokes the idea of becoming one with nature, with a supporting icon set that represents a visual storyboard of activating herbs into one's daily routine.
This project focused on looking at identity as a system and an experience. As a designer I honed my skills in iconography and creating brand assets with variation that still felt like a shared system. I learned that branding goes beyond the logo, and can extend into the way a motion graphic unfolds, or to the tone of voice that the written copy has. This project caused me to realize that branding is the benchmark to which the entire design system is built upon, and to have strong branding, a company must evoke the nature of their brand in all mediums.
