Packaging
Stash Tea Company is rooted in global connection, exploration, human experience, and travel. They offer authentic blends of teas sourced from around the globe to give you the best flavor and taste. Their previous packaging (2016) needed a way to tell this unique story. The solution was a design that visually told the story of where each tea was sourced. With a color palate for each flavor that depicted the mood that tea evoked once drank. Creating a solution that spoke to the their roots.
This project taught me how to create my own dieline in Adobe Illustrator. I had to figure out the mechanics of the box, causing me to think of the many ways packaging can be displayed on a store’s shelf or at the grocer’s store. Information architecture and typographic hierarchy were skills honed and used.
