Xfrost is a high-protein ice cream company that wanted a visual system that caused nutrition to feel premium yet accessible to all. With a wide audience range, from young to old, pureed diets to fitness buffs, Xfrost is a brand that strives to make nutrition fun and easy to understand across all ages. The solution was a system that feels hip, a little wacky, but always caring. The brand puts nutritional comprehension at the forefront, giving you the information you need in a way that everyone can digest.
My time at Xfrost taught me how to develop and create a brand out of a single essence, and to drive that brand forward through multiple media types: packaging, web, and print-based materials, all while creating assets that felt cohesive with individualistic variety. I learned how to create in-house mockup assets (photorealistic photoshopped renderings) for the Pint and the 4.5oz Cup. I also learned how to take images of a subject matter that would inevitably melt. In a sense, I worked with what I had and pushed the boundaries of what I knew by learning and exploring.
